Creating and nurturing your online presence doesn’t start and end with a new website. Today there are lots of touchpoints that all support your goal to be found online.

The first step to getting found online – a website

I advise clients to invest in a good website with well-written SEO-friendly content and a user-friendly navigation structure as their primary investment to create a strong foundation to get found online. Read my 7 tips for website planning to find out more.

What should your website include to help it rank organically in the search engine results pages (SERPS)

  1. SEO Friendly Copy. I recommend at least 350 words per page to support search.
  2. Images which include alt descriptions. Good for SEO and recommended for accessibility
  3. Unique meta descriptions and page titles for all pages
  4. Technical SEO audit completed (this includes website performance, html tags, indexing, mobile, links and structured data)

A great place to check your website health is GT Metrix. Tools like this and Google Page Insights provide a snapshot of how your website is performing and some pointers for how to improve.

Step two – are you discoverable on Google Maps

First, you will need a Google My Business Profile. Read my Google My Business Tips here. It’s important to update your profile with photos and encourage reviews to boost your placement in the local SEO rankings.

 

Step three – social media

A consistent and authentic social media presence supports organic SEO. This does not mean you need to be on every platform. Choose the platform that works for your brand and post consistently to connect with your key audiences.

 

Step four – consider paid advertising

Once you have your ‘owned’ online channels performing well you can then consider Social Media Advertising or Google Ads to amplify your reach. This is more than simply boosting a Facebook post, engage a digital marketing specialist to assist with Facebook Business Manager to run campaigns.

Once your Google Business identity is established you may want to consider paid Google Ads to secure a place on page one of the Google page results. Monitor your ad spend and agency fees to ensure you are getting a good return on investment. Get started with Google Ads